Monday, July 23, 2012

Multiethnic Beauty Consumers on the Rise

As the ethnic makeup of the U.S. consumer continues to become more multiracial, cosmetics companies are looking to address a more nuanced audience. This past year, brands like Dior, L’OrĂ©al Paris and Burberry Beauty have expanded their shade offerings to meet increasing demand for a spectrum of skin tones. In addition, retailers like Target Corp. have risen to the challenge, stocking their shelves with ethnically oriented indie brands once relegated to the salon channel.


  1. good to hear. I guess if everyone had a financial interest in including multiracial people we'd find progress would come far more rapidly.

  2. I once shopped at a K-Mart in my neighborhood specifically for ethnic hair products for my biracial daughter. I was told they are no longer being sold there, because of the "kinds of people who come in to buy them." Needless to say, K-Mart did not benefit from my hard-earned dollars anymore.