Wednesday, June 6, 2012

Multiracial Fashionista Flap

Multiracial Fashionista Flap

MANILA, Philippines –Several Filipino Internet users were not pleased with the newest campaign of women’s fashion brand Bayo, which directly promotes mixed-race models.

Bayo’s “What’s Your Mix?” campaign, launched early this month, features Filipino-Australian actress Jasmine Curtis-Smith with the text “50% Australian and 50% Filipino.”

Other models were given labels such as “80% Chinese and 20% Filipino,” “40% British and 60% Filipino,” and 30% Indian and 70% Filipino.”

“Call it biased, but the mixing and matching of different nationalities with Filipino blood is almost a sure formula for someone beautiful and world-class. We always have the fighting chance to make it in the world arena of almost all aspects,” Bayo said in the ad which, according to independent social news website Mashable, has been taken down.

Although Bayo stressed that the new ad aims to highlight a person’s uniqueness, several Filipinos turned to blogs and social networking sites to say that the “What’s Your Mix?” campaign was “demeaning,” while some said it was “poorly executed.”

“Bayo had a good idea. They just presented it in a terrible way. Sad,” Klave Answorth said.

What do you think? Leave a comment!

Source: ABS-CBN


  1. Came across this exerpt in an article about this ad campaign, which may give some insight into what they were aimng for:
    Social media users are especially up in arms in the manifesto that allegedly came witn the ads, which states "This is just all about mixing and matching. Nationalities, moods, personalities and of course your fashion pieces."

  2. here is my reaction to this issue

  3. Read your article, Christian. Thanks for sharing it with our readers. Wish Bayo had found an effective way to communicate that these multiracial people are also beautiful, just as monoracial people are beautiful. One should not necessarily have to negate the other, should it?